DeShea Witcher | VP of Marketing, Builder & Entrepreneur

About

Current RoleVP of Marketing, TuxCare

LocationRoanoke, VA

FocusAI-driven growth, B2B GTM

I build systems that turn spend into revenue.

15+ years in B2B marketing. My work sits at the intersection of growth strategy, AI automation, and revenue operations. I build the systems, run the experiments, and own the results.

At TuxCare, I took pipeline from $12.2M to $42.1M. Cut CAC by 47%. Reduced manual marketing work by 60% through AI. That's not one lucky campaign. That's a system that compounds.

Outside of TuxCare, I build. Ridgeline Automation is my marketing automation consultancy. Datawing is a Shopify app currently in App Store review. I don't just advise on growth. I build it.

By The Numbers

$42M

Pipeline Scaled From $12.2M over 4 years. Full-funnel ABM, enterprise sales alignment, no shortcuts.

5.63x

ROAS Up from 0.81x. Wasted paid spend cut by 40% in the same window.

47%

CAC Reduction AI-integrated content, scoring, and ad forecasting. It adds up fast.

3×

Organic Traffic Under 12 months. AI-driven content engine producing blogs, scripts, and ad copy at scale.

Work Experience

2022 — Present TuxCare

VP of Marketing

10-person global team. SEO, SEM, content, DevRel, analytics, product marketing. I built the full-funnel ABM strategy from scratch and got marketing and sales aligned around the same pipeline number. Then we hit $42M.

Pipeline $12M → $42M SQLs +200% 60% less manual work via AI Named Cybersecurity Marketer of the Year

2021 — 2022 Dalstrong Inc.

E-Commerce Lead

Global premium kitchen brand, $9.2M in revenue, four markets. I owned paid media, SEO, lifecycle, and international growth. Found $276K in hidden profitability through smarter ad spend. Drove 22% revenue growth and built an AI-enhanced influencer program that moved referral traffic up 125%.

Revenue +22% Profitability +$276K Referral traffic +125%

2016 — 2021 Access Advertising

Director of Digital Marketing

$8M+ in annual digital spend across healthcare, higher ed, cybersecurity, and B2B. I managed the campaigns, built the teams, and delivered the numbers. Conversions up 250% for one client. Applications up 113% for another. Led the digital strategy for Virginia Tech's $1.1B fundraising campaign.

Conversions +250% Applications +113% Virginia Tech $1.1B campaign

2009 — 2016 Marketo

Marketing Coordinator

Where I learned that the system matters more than the campaign. Built GTM campaigns, CRM workflows, and predictive analytics for enterprise B2B clients. Marketing ops from the ground up. This is the foundation everything else is built on.

GTM strategy CRM integration Pipeline optimization

Recognition

Cybersecurity Marketer of the Year — AI-Driven Growth Leadership

Marketing Executive of the Year — Industry Recognition

Certified Digital Marketing Professional — CDMP

Demandbase ABM Certified — Account-Based Marketing

Pragmatic Institute PMC — Product Marketing Certified

Google Ads & Analytics Certified — GAIQ + Ads Certification

DeSheaWitcher

I build systems that turn spend into revenue.

Got something worth building?

DeShea
Witcher